Blog: archive page
22 June 2011
Welcome to Floating Blog. This is the official blog of Float Gravity, a company which is busy creating simple web applications.
We are just getting started and we have a lot to share with everyone who visits this website.
What is Float Gravity?
Our About us section should give you information about who we are and what we do.
We enjoy creating / visiting websites which are easy to use and have a minimalist design.
About this blog
We will continue to blog here about Design,Online Marketing,our Company,Web Usability,websites we like,Interviews,interesting articles and programming.
22 June 2011
23 June 2011
24 June 2011
Often a new start up is written off as “another photo sharing app”, “another social networking website”, “another daily deals website”…you see where I am going. And more often that’s the case, most people except to replicate success of popular start ups stories and make it work for them.
“If Facebook has been successful, and we get 10% of the market share, that’s all we need”, is often the thought behind the launch. The difference being that the start up, people try to replicate, did not start this way.
Google did not launch as a search engine to copy “Excite / Lycos / Altavista”, it started because they found a new method of storing and sorting data. Same goes for Facebook / Yahoo / Flickr / Basecamp etc.
All successful products were not new ideas, they were ideas iterated upon.The difference between them being written off as “another” and them making a difference was that change which solved the problem even better for a few people and they kept working at it with passion.
25 June 2011
UBS: If we were playing Russian roulette and had one bullet, I randomly spun the chamber and fired but nothing was fired. Would you rather fire the gun again or respin the chamber and then fire on your turn?
I’d rather get the fuck out of your office and run away very fast. What the hell are you people on? Haven’t you heard of email? Or official dispute procedures? Jesus.
05 July 2011
Deciding the right name for a product can be a tough task. A name which conveys what the product is about plus the same name being available for purchase, the combination does not match that easy.
I have been trying to come up with a name for the product which is under development since the last month. The whiteboards got full with possible names which would convey what the idea was about. Each time the name felt right, it was not available for purchase.
I did not want to go on the route of purchasing the domain at a price which did not feel right, without validating the idea first. Going down the SEDO route was not an option.
Possible name got narrowed down further and had to pass the “will i remember it tomorrow morning” test before I went ahead with the registration. After a few combinations, the name which I have finally settled on is EvenPick
The “Coming soon” page is still a work in progress and should be up tomorrow morning.
11 July 2011
“Talk to your customers” is often the advice mentioned across blogs on the internet when trying to validate a particular idea for a start up.
I find this advice misleading.Talking to your customer’s without having a prototype solution, is not the right way to go ahead. People might brush off your idea as just another “project management system”, “photo sharing app”…until they look at the solution you have to offer, which is different from what currently exists.
The best products I have come across and used have been products created as a solution to the creator’s facing similar problem. The solution was further iterated upon, based on feedback provided by people who used it, looking for similar solution to their problem.
Solve problems you deal with on a regular basis.Do you look at something and often say that you have a better solution to this problem? Build a prototype of your solution and then ask for feedback. Iterate on this feedback till you achieve your goal.
13 July 2011
18 July 2011
“I can’t stress enough how important it is to write bad songs. There’s a lot of people who don’t want to finish songs because they don’t think they’re any good. Well they’re not good enough. Write it! I want you to write me the worst songs you could possible write me because you won’t write bad songs. You’re thinking they’re bad so you don’t have to finish it. That’s what I really think it is. Well it’s all right. Well, how do you know? It’s not done!”
I have observed, Pre judgement kill a lot of projects.
19 July 2011
_But let’s assume that eventually, you fight through the pains of learning to code, or in learning to find good developers – that’s when you realize that developing an app isn’t good enough, because design matters too. So now you’re through the first excitement phase, have survived the initial learning curve, and are stuck trying to learn UX/UI too. At this phase, you’re probably thinking, like I did, that…
Building Software is Hard_
Trying to copy someone’s business idea, might get you started,but keeping it running is what makes for the “success” factor.